Starting July 1, 2024, California’s new “Honest Pricing Law” (Senate Bill 478) will require businesses to be transparent about the full price of goods and services, including all mandatory fees except government taxes and reasonable shipping costs. This law targets deceptive pricing practices by ensuring that the price advertised is the price consumers will pay, promoting transparency and fairness in the marketplace. The regulation applies to most consumer goods and services, helping customers make informed decisions without unexpected costs.
